Zalando
’Hello Beauty’
Segment Launch Campaign
As Zalando launched it’s beauty segment we crafted the cheeky ‘Hello Beauty’ campaign. With it’s double meaning, it appealed to both audience and communicated the latest addition to the Zalando portfolio.
The 360° campaign launched in all mediums both paid and owned.
No real Beauty experience goes without a physical space, so we simultaneously launched the Beauty Station in Berlin - Mitte. The shop is still operation today.
The launch also entailed an official YouTube page featuring a series of inspiring content from the get go.
The campaign models featured both real people and model cast.