Netflix
Young Wallander
The show takes a big step back in time to the time before Wallander became everyone’s favourite criminal investigator. For the Nordic (DK/SE/NO) Launch Campaign we went classic ATL to reach Wallander’s true fans and a potential new customer group for the streaming site.
Mural in Stockholm (SE)
Swedish national radio.
OOH ‘Before the divorce’
OOH ‘Before the insomnia’
OOH ‘Before Ystad’
OOH ‘Before the criminal investigator’
OOH in Copenhagen (DK)
‘A letter to my future self’ page 2 ad in Sweden’s national newspapers.